Avoid These Mistakes in Your Business Website Design

Web DesignMost small business owners understand the importance of having a web presence. However, many make the mistake of not placing the appropriate priority on ensuring the design is done well. Instead, most will focus on making sure the product or service name is mentioned as often as possible. Others will go to great detail to explain what is being offered in order to make sure the customers are finding their products. Here are five simple mistakes that are being made by small business websites:

 

  1. Not a Mobile Friendly Site.
    • Hardly anyone finds your business through the phone book anymore. Now, most people don't even use a desktop computer with plenty of screen space to view your old website. The majority of people searching are using mobile devices with varying screen sizes, browsers, and operating systems. If your site isn't mobile ready, they will quickly pass you by for one that works well on their device.
    • Technology is always evolving and more sites are built that no longer care what type of device your customers use. Now, sites can be developed that simply check the browser real-estate available and adjust the site to fit the appropriate screen size. This already exists. If you haven't revamped your site for a mobile platform, you will be left in the dust.
  2. Too Many Clicks.
    • Phones and home computers all are able to search the web very quickly. Keeping in mind that people are primarily using mobile devices to view your website, you want to keep the number of clicks they need in order to find your product to a minimum.
    • Start with a simple, mobile ready design. Remove the clutter. Make it easy to get what they want.
    • Do not waste time with long descriptions that will not be read. When I worked for Montgomery Ward in sales, our top regional sales person for computers didn't even know how to use one. I watched him sell them with a simple tactic: Doesn't it look cool? That was it. People would come in after talking to their geek friends with all sorts of demands for screen resolution, hard drive space, memory, and many other factors that they didn't comprehend. He simplified it and made it easy for them to buy because it just looks good.
  3. Simplify the Wording.
    • Just as with the story above, simplification is critical to sales. People can remember a simple phrase that easily describes what they are getting. Something long and complicated becomes a burden in this busy world.
    • Friends and family members often send me links to articles they find interesting. Often, they haven't even read the entire article. They read the title and thought I should read it. Come to find out, the title often had very little to do with the overall content of the article, but instead was used to grab their attention.
  4. Too Much Content.
    • You may have begun to see a theme for this particular article. Too much is bad. Simplify. Simplify. Simplify.
    • The question to ask is, "What am I selling?" Make this prominent. Make it easy to find. Make it simple to purchase. Blogs and other areas can be used to update the customer with more information, news, and general assistance or tips. For the initial purchase, the simpler the better.
  5. Hard to Update Your Site.
    • Many web developers see customers as a potential gold mine for now and the future. The site designs are such that only a developer can add a picture or text content. This is a big mistake for businesses that are simply wanting to have a nice presence on the web to sell their products.
    • Through products like word press or custom development, business owners can have a very nice site that they can easily update. At uPoint Media, we build every site with this capability. We use a general platform that allows you to log into your own site, add a blog post, upload a photo, or generally add to your site without having to contact us, pay a developer additional time, or wait for a response. With our system, you have control without it being an overwhelming job.

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Avoid These Mistakes in Your Business Website Design

Web DesignMost small business owners understand the importance of having a web presence. However, many make the mistake of not placing the appropriate priority on ensuring the design is done well. Instead, most will focus on making sure the product or service name is mentioned as often as possible. Others will go to great detail to explain what is being offered in order to make sure the customers are finding their products. Here are five simple mistakes that are being made by small business websites:

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